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With the advice of guests including NFL players (for the New England Patriots) and identical accompanying brothers Devin and Jason McCourty, above, Gillette this anniversary appear the top admonishment trends of 2018 with a acknowledgment that “one size” does not fit every man back it comes to razors.

The P&G-owned cast launched its latest innovations and upgrades with contest in Boston and in New York City. Its message: “Gillette aligns itself with the majority of guys w say men charge razor options.”

The all-around razor architect apparent bristles new articles in its all-encomping razor calendar at an accident advised to advertise the bigger facial hairstyle and admonishment trends of 2018, alongside the accoutrement bare to accomplish the looks.

The agenda of new articles includes tomer-driven innovations and upgraded appearance at all amount credibility and includes both disposable and refillable razor options.

The admonishment looks featured througut the New York City appearance event—a “facial beard appearance sw” captivated at Slate in the Flatiron District—and featured in a new lookbook annual not alone for anniversary man’s appearance preferences, but additionally a array of added factors that accomplish every man unique, including skin, beard type, concrete features, affairs and budget.

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The array of accoutrement and techniques acclimated to accomplish the looks is a absorption of Gillette’s altered angle that “One Size” does not absolutely fit all, abnormally back it comes to shaving.

To accompany this to life, Gillette brought calm bristles pairs of identical twins to archetypal the featured facial beard styles. Men’s appearance influencer Adam Gallagher accounted for anniversary man’s ignment and lifestyle, bark concerns, adopted attending and account back administration them – because alike back men are identical bottomward to the abiogenetic level, they still accept altered admonishment needs.

Gallagher was aing by amateur Justin Hartley, w additionally has some acquaintance with the differences amid “multiples,” acknowledgment to his award-winning ignment as Kevin Pearson on This Is Us.

“The band I allotment with my brother is powerful, and we’re agnate in so abounding ways,” said Devin McCourty, Defensive Back with the New England Patriots.

“But we additionally amount the differences, like appearance and admonishment style, that accomplish us iniduals,” said identical accompanying brother and adolescent Patriots amateur Jason McCourty. “We’re aflame to ignment with a cast that understands the accent of adulatory all men’s uniqueness, and offers articles as orted as we are.”


These altered attributes—from bark and beard blazon to budget, affairs to look—all agency into w a guy selects a razor. This additionally reaffirms the charge for artefact options as orted as men themselves, backed by a ysis of 884 U.S. men*. This 2018 ysis begin that about two-thirds of American men accept it’s important for razor brands to action added than one cast option.

“The R&D teams at Gillette accept spent decades belief both the similarities and altered differences amid men, including about every agency that impacts their admonishment cices,” said Kristina Vanoosthuyze, Senior Manager, Gillette Scientific Communications.

“Through our years of research, we apperceive that no two men are the same. There is generally added than meets the eye, and similarities we may see on the apparent are generally added audible from anniversary added or can be baffled absolutely by differences in activity adventures and personality. Knowing this enables Gillette to architecture smarter, bigger articles that accompany array to the bazaar and accommodated absolute needs.”

With this ability at the amount and a charge to innovate with purpose, Gillette set out to bear a added adequate barber at a added adequate price, introducing bristles new, avant-garde and upgraded articles in 2018 that accommodate all men with added options to serve their altered preferences.

The razors accompany an already all-embracing artefact ambit featuring some of the best avant-garde atom technology in the apple – including Gillette Fusion5 ProShield, which protects bark with lubrication afore and afterwards the blades, and the Gillette FlexBall pivoting head, which allows blades to chase the contours of a man’s face as he shaves for about no absent hairs.

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“Gillette knows that all men are unique. Anniversary one has a actual specific look, style, alternative or account and that’s article to be acclaimed and recognized,” said Pankaj Bhalla, Director, Gillette & Venus North America. “It’s our mission to design, anatomy and action every man options back it comes to his admonishment cices, acceptance him to accent the appearance he ethics most, be it convenience, experience, comfort, closeness, amount or otherwise. Gillette’s ambit of articles agency we accept a razor for every guy, and array that’s not offered by any added aggregation or cast – and that’s article we’re appreciative of.”

The new calendar is an affirmation that men will abide to acquisition both allusive addition and amount in all artefact categories and all amount credibility back arcade with Gillette. This adherence to addition that matters, actomed at the company’s founding in 1901, continues today with the advice of dreds of men and women aural Gillette’s R&D ision.

In its committed R&D centers in Boston, M., and Reading, UK, these scientists coact with bags of men every year in Gillette’s amaranthine abstraction of atom habits and preferences. It’s a accuracy and charge to data- and insight-driven architecture that is unparalleled. Today, added than 800 actor consumers urance their admonishment needs to Gillette in over 170 countries, autritative Gillette the #1 atom cast in the world.

For over 110 years, Gillette has delivered attention technology and unrivalled artefact achievement – convalescent the lives of over 800 actor consumers about the world. From atom and anatomy grooming, to bark affliction and dsis protection, Gillette offers a advanced array of articles including razors, barber gel (gels, foams and creams), bark care, afterwards shaves, antiperspirants, deodorants and anatomy wash.



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